About The Prime Agency

The Prime Agency is a unique service in the world of education - founded in 2012 on the principle of combining the magic of music with a meaningful message. We organise bands and singers to visit schools across the UK and Ireland to deliver a captivating performance, interweaving a talk on a key PSHE topic. Our sessions are mainly targeted for years 7-13 and have reached over 5 million students with more than 25,000 individual sessions, helping pupils grow into healthy young people ready to face the challenges of tomorrow.

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Unlike other PSHE lessons - which, let's face it, can be tedious and ineffective, The Prime Agency's unique approach uses a secret weapon (well TWO secret weapons). 1. Other Young People and 2. LIVE Performance. No screens here. We've found time and time again this very unique approach has maximum success in engaging the students for the PSHE message. Plus they're hearing it from someone who has very recently walked in their shoes, which helps to create an immediate connection.

 

Not to mention our performers are the up and coming artists of tomorrow, many of whom have already achieved great success as emerging singers and songwriters. You might recognise them from talent shows like BGT or X-Factor or have heard their songs on the radio, but your students will almost certainly know them from TikTok or Snapchat where many have HUGE followings. We're sure that not only will students be sitting up and paying attention, but you might even find yourself bopping away to the next big name in music! 

 

We hold morning or afternoon sessions each lasting one hour, but can be tailored to your specific timetable needs.

The program is suitable for all secondary school students, and is modified for different age groups. We find the sessions work best when they are being delivered to groups of around 200 pupils, but we can accommodate greater or smaller numbers to suit your needs.