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About The Prime Agency

The Prime Agency is a unique service in the world of education - founded in 2012 on the principle of combining the magic of music with a meaningful message. We organise bands and singers to visit schools across the UK and Ireland to deliver a captivating performance, interweaving a talk on a key PSHE topic. Our sessions are mainly targeted for years 7-13 and have reached over 5 million students with more than 25,000 individual sessions, helping pupils grow into healthy young people ready to face the challenges of tomorrow.

Unlike other PSHE lessons - which, let's face it, can be tedious and ineffective, The Prime Agency's unique approach uses a secret weapon (well TWO secret weapons). 1. Other Young People and 2. LIVE Performance. No screens here. We've found time and time again this very unique approach has maximum success in engaging the students for the PSHE message. Plus they're hearing it from someone who has very recently walked in their shoes, which helps to create an immediate connection.


Not to mention our performers are the up and coming artists of tomorrow, many of whom have already achieved great success as emerging singers and songwriters. You might recognise them from talent shows like BGT or X-Factor or have heard their songs on the radio, but your students will almost certainly know them from TikTok or Snapchat where many have HUGE followings. We're sure that not only will students be sitting up and paying attention, but you might even find yourself bopping away to the next big name in music! 


We hold morning or afternoon sessions each lasting one hour, but can be tailored to your specific timetable needs.

The program is suitable for all secondary school students, and is modified for different age groups. We find the sessions work best when they are being delivered to groups of around 200 pupils, but we can accommodate greater or smaller numbers to suit your needs.

Talk Topics

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Mental Health 

Artists discuss mental health and resilience, the causes of mental health problems (stress at school, relationships etc), a time they have had their own mental health issues, who to turn to for help and the importance of speaking up if you are struggling.

Online Safety & Bullying

Our artists give advice on how to stay safe online as well as discussing cyber bullying and where to go for help. They will also share personal stories ie a time one of them was affected by cyber bullying, how they felt at the time, how they reacted, and the outcome of the situation.


Exploring topics like healthy communication, consent, respectful boundaries, recognising abuse, and navigating online interactions - all within the context of building positive and fulfilling relationships of all kinds.

Discrimination & British Values 

How to recognise and challenge prejudice, treat each other fairly, why diversity should be celebrated and what to do if you’re being discriminated against - plus the importance of the British values: Rule of law, democracy, individual liberty and respect and tolerance.


Our artists discuss the importance of working hard at school, why education is so important, how education impacts later life and the options pupils have after school as well as discussing their own personal stories, career journey and achievements.

Drug Education

Within the DARE approved drug education message, our artists include examples of how they made good life choices, options to respond to peer pressure - plus the importance of living a healthy lifestyle. They will discuss scenarios where students may be faced with the risks of illicit substances and the consequences of their choices. 

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